Blonde + Co. for PRIDE - Design Direction for the PRIDE 2022 NYC campaign

Design Direction for SerenaWilliams.com website

Blonde + Co. for YSL - Art and Creative Direction preshoot, on-set and post
CREDITS:
Director: Julie Stahl
Associate Creative Director: Laura Kavanaugh
Director of Photography: Chris Bierlein
Hair: Manny Roland
Make Up: JBrandon Correa
Wardrobe: Maria Karagiannakis

Design Direction

Blonde + Co. for MAYBELLINE - Art and Creative Direction preshoot, on-set and post
CREDITS:
Director: Julie Stahl
Art Director: Laura Kavanaugh
Videographer: Jesse Bronstein, Julie Stahl
Hair + Make Up: JP Ramierez

Blonde + Co. for THAYERS - Art Direction + Design for this pitch mock up

Blonde + Co. for IT COSMETICS - Art + Creative Direction preshoot, on-set and post

CREDITS:
Art + Creative Director: Laura Kavanaugh
Photographer: Roman Varlamov
Stylist: Andrea Bonin

Blonde + Co. for CUTEX - Art + Creative Direction preshoot, on-set and post

CREDITS:
Art + Creative Director: Laura Kavanaugh
Photographer: David Lazarus
Stylist: Alex Brannian

Blonde + Co. for INNISFREE - Art Direction + Design for new character development

Blonde + Co. for ALMAY - Art + Creative Direction preshoot, on-set and post

CREDITS:
Art Director: Laura Kavanaugh
Photographer: David Lazarus
Stylist: Vanessa Barrantes

Collaboration project with 500LARGE® to produce two limited edition high-res vinyls for shoe collectors. 18” x 12” prints, contour cut, signed and numbered.

Living and designing in NYC for 20+ years, I find inspiration and beauty in everyday life. I love to tell a story in my work and help relate and elevate the user’s journey through a beautifully curated experience. I welcome opportunities to captivate and engage, surprise and delight, and transform meh to meaningful.

A brand refresh for Parlor Hair Salon. The iconic East Village salon expanded to Brooklyn and wanted to update the look and feel of the brand for the new location. Changing the color palette from black, white and green to navy, pale pink and hints of gold, the new colors create a feel that is both upscale and playful. The refresh included new fonts and style treatments for all signage and printed materials, as well as updates to the website and social media content.

Art Direction + Design, Branding

ANVIL Organic Cotton Tees B to B catalog: Redesign and rebranding. Included sourcing new photographers and producing photoshoot, casting models, laying out catalog, graphics for t-shirts.

This was a pilot project for a hand silk screened tote company. It ended up being to hard and expensive to mass produce. I still like the designs and want to try to add them to a Society6 account.

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Complete redesign of the Estée Lauder Companies global corporate internal employee shopping portal. The site needed to have the look and feel of the prestige beauty brands under the ELC umbrella, but still have a look and personality of it’s own. Fresh, modern, easy. The complicated checkout experience and UI was at the for-front of the design.

All concepting and design for 2019 multi branded global offsite conference. Focusing on the themes of “Digital Pioneers” and the “Strength and Power of Beauty”.

Designed the covers for the annual financial corporate strategy decks. This is the face of the meeting and is given to all of the business stakeholders. The concept was to showcase all of the amazing work from some of the big brands from the previous year as well as “mobile first” mindset.

Using MAC as an example, I used existing assets and the brand’s look and feel to create an interactive mockup of how a “launch calendar” could look and function. Each launch could be seen in a monthly view in advance and consumers can look forward to the upcoming launches as well as preorder (in certain) cases. This was pitched to the brand from the ELC Online team and was very well reached. The brand decided to roll it out for holiday 2018/2019.

2019 Redesign for Darphin skincare e-commerce site. 2 pitches were proposed and these designs were chosen by the Brand President. located in France, as the North America brand site. The concept was to keep their botanical florals as an element without over power the products. The experience needed to look and feel luxurious and elegant and easy to shop. The elevated brand aesthetic also needed to showcase their step by step images and videos in a beautiful way without looking too busy or complicated.

Created mockups of the Origins North America redesign. These included a home page, single product page and multi product page. I also included shoppable SEARCH comps.

Designed e-commerce enhancements, redesigns and site wide refreshes. Ensured the design is consistent and keeps the integrity of each brands’ look and feel. Concept and designed email marketing campaigns. Production on certain elements of the site to include: promotional updates, headers, small navigational graphics and seasonal corporate imagery. Created complex web editorials around unique concepts while working with project manager and developers to ensure the process of moving from design to a fully functional website with interactive features. Collaborated daily with online team to ensure that the needs of the group are being communicated clearly across our web platform and all deadlines are met. Presented initial creative concepts and communicate functionality. Also designed many corporate projects for internal partners such as: event posters, email blasts, annual strategy decks, and PowerPoint presentations.

Using MAC as an example, I used existing assets and the brand’s look and feel to create an interactive mockup of how a “holiday promo calendar” could look and function. Each day’s promo would be revealed as it became available. I designed it with the flexibility of a customizable view depending on the need, by weekend, week or month with the future promos hidden enticing them to come back. This was pitched to the brand from the ELC Online team and was very well reached. The brand decided to roll it out for holiday 2018/2019

Created mood boards and concepts for the ELC corporate employee discount and gratis site.